Cultural Communication Differences in Asian American Countries ? i ...

Every culture has a different take on technology-based communications. In an earlier post we found that the United States and Europe are similar in their use of computer-mediated dialogue. However,? professionals in Asian Pacific countries differ in their use of computer-mediated methods. Due to globalization, social networking, e-mail, teleconferences, conference calling, and even text messaging have become more and more prevalent among recently industrialized Asian Pacific countries.

• ?Social Networking:?In a paper presented at the Thirty Second International Conference on Information Systems, titled ?East Meets West: Connectivity and Collaboration through Effective Information Systems, the study?s authors found that a country?s social orientation plays a role in the use of social networking sites, IM, mobile phone use, and other mediums. ?Western?cultures value independence, individualism, autonomy, and self-achievement. In contrast, Asian cultures emphasize interdependence, harmony, relatedness, and connection.? The study stated that American professionals had larger social networks with short-term, broad, ?connections through social media and were more apt to connect with strangers and exhibit fewer group identities and boundaries. In Asian Pacific countries, most professionals valued multi-faceted, close,? long-term relationships with their contacts. Thus, they are more discriminating in choosing connections and there are higher boundaries among groups. Westerners tended to be more explicit when it comes to social media information, while Asian nations often use it to share high-context information in a way that assumes the other party understands the issue.

• Rich Communication:?Asian Pacific countries preferred richer forms of communication, such as face-to-face, video conferencing and multi-party online chats. Participants did not feel satisfied with asynchronous communication, such as e-mail or social media messages. Those from the United States had high regards for asynchronous communication and didn?t hesitate to send a quick e-mail. While instant messaging (IM) is popular in Asia, these real time exchanges did not resonate as much with Western professionals. Professionals in Asia also believed strongly that negotiations require a rich communication medium.

• Choosing a Means to Communicate:?Participants from Asian Pacific countries differentiated their social contacts and tailored the form of communication to best relay a message to those individuals. United States professionals often relied on e-mail and social media to reach a mass audience, taking the less personal approach. In addition, Asian professionals also decided the level of sentiment based on their hierarchy in an organization.

• Information Sharing:?Countries, such as the U.S. and U.K., ?share codified, external, and transferable knowledge, and use an explicit communication style.? Professionals from Asian Pacific nations, ?are characterized less verbally explicit communication and more reliance on internalized understanding. Members of these cultures share situational, rational, and context-based knowledge, and they frequently express in an indirect and nonverbal style.?

Due to differences in culture and technology preferences, professionals communicating on a global level will be best served keeping the recipient?s culture in mind. This way one can tailor their communication style in a way that enhances collaboration despite the distance.

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Source: http://blog.i-reconnect.com/2012/12/17/cultural-communication-differences-in-asian-american-countries/

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